Soul spa concepts is a dynamic wellness and spa company, creating iconic soulful one off spas for the modern consumer.
Souls spas are geared to the Serene & Soulful to the Glamour & Glitz and to the Fit & Fabulous.
Each moment spent in a soul spa will stimulate your buzz, revitalize your bubbles + re-connect the body + soul.
Our designs play with stimulating vivid colors, playful scents, imaginative sounds, energizing light always highlighting local architectural details and design.
Helen has spent 25 years in both Europe and Asia, gaining skills in all aspects of spa management and operations before embarking on the challenge of running her own spa+wellness consultancy. Always on an adventure, her time has been spent setting up and managing spas for Hotel groups, Hyatt, Starwood, Marriott as well as being part of the original pre opening team of Chiva Som, Thailand. She was the creator of Spa Resources consultants and has written and published spa and fitness related articles as well as hosting a weekly Fitness TV show “fitness fundamentals”. Helen was the driving spirit behind buddha-bar spas part of the George –v- eatertainment group Paris. Helen has challenged and helped develop the vision and concept that has made Buddha-bar spa a business and marketing reality of today. Helen is a passionate pilates instructor and continues to teach mat and reformer classes in her soul studio on a daily basis.
Helen Coulon – Managing Director
Daniella is widely recognised as a spa and wellness industry pioneer, innovator and expert. She founded dR Global in Year 2010 and consults across the sector in conceptual development, retail and distribution, operational management and strategic planning. Her specialty is for development and operations within the Middle Eastern region and bridging the gap between the international spa world and building cultural awareness for spa and wellness evolution.
Prior to dR- Global she founded and developed Spa Resources International LLC (SRI), creating a one stop shop for spa development; comprising of internal divisions of distribution and training, recruitment and HR, new concepts, project and operational development. A natural progression was to identify the training needs and development of exceptional spa education and the opening of The Academy of Spa Management and Cosmetology (previously known as CBI).
Daniella’s debut to the Middle East was in 1997 when she joined the Wafi Group (part of MKM Commercial Holdings) when she became involved in the design, initial operations, staff recruitment,development and overall management of the Cleopatra’s Spa, Pharaohs’ Club and Hair@Pyramids.
She is also a certified teacher in holistic therapies and a practitioner of pre- and post-treatments for plastic surgery. Amongst her many achievements, Daniella has managed to run her own holistic center in UK.
In 1995, Daniella joined Chiva Som, the world renowned, dedicated Health Resort in HuaHin Thailand. She established their training operations and became the Director of Health & Leisure.
For the past 15 years, Daniella’s extensive knowledge of the spa industry, has led her to actively chair many international spa and wellness seminars in the United Arab Emirates, Finland, Slovenia, Sweden, United Kingdom, Asia, Russia, Hungary, Slovenia, Central Europe, Australia, Thailand, USA, Philippines and India amongst many locations.
Her projects led to extensive travel across the Middle East to consult in a variety of projects in Egypt, Kuwait, Saudi Arabia, Qatar, Oman, Mauritius, Africa, Afghanistan, India, Russia, Pakistan and beyond.
Daniella Russell – Spa Development & Operations Director
Jacqui has over 35 years of experience in the Spa, Wellness and Beauty industry under her belt, 16 of
those here in the Middle East. During her career Jacqui has had the opportunity to gain valuable
experience in various divisions of the Spa and Beauty world, initially representing luxury French skincare
brands and niche perfumery houses in the UK for 8 years before her career steered her towards holistic
Health and Wellness and life onboard luxury cruise liners where she successfully managed large teams in
multiple and extremely fast paced spa, hair and fitness operations whilst travelling the world :Quote; an
experience I will never forget!. In 2000 Jacqui moved to the UAE where she continued to manage luxury
day spas before moving into corporate operations. Since then and for the last 7 years Jacqui has
provided spa consultancy services for design, development, set-up and operational support for various
new hotels, resort and standalone day spas in the Middle East.
With a keen eye for detail jacqui has a passion for operational set-up, making sure the flow is good in
both the front and back of house is vital for a smooth running operation. Getting the operation
procedures and standards water tight right from the start is key for both spa operators and ultimately
the guests end users.
Adding another dimension to Jacqui career Jacqui has also valuable experience in product distribution
training and procurement for spas which is a great support for spa development, set-up and on-going
Over the last two years Jacqui has been delighted to be part of the judging team in the Middle East &
Africa Spa Awards.
Jacqui McCumiskey – Operations Director
Maria has always been an introspective and dreamy person. As a child, any pebble or any forest had a “secret story with magical characters and unexpected plots”. There is no surprise she has chosen the path to creative writing by exploring the wonderful world of cinema and television at the Faculty of Film (The National Univ. of Dramatic and Cinematographic Art, “I.L. Caragiale”, Bucharest – Audio-visual Communication). Her curiosity for the complexity of human nature and the impact of this “global village we all live in” made her gain a wealth of knowledge at a more scientific and research – based university in Denmark, where she obtained her Master of Arts in Culture, Communication and Globalization. All her studies have stimulated her creativity and helped her gain an international foundation and an eye for practical problem – solving and effective Advertising strategies and concepts. After 8 years of running Advertising campaigns, working for international brands from distinctive industries, she has embarked on this “Soul Journey”, having M. Pellegrini as her right – hand. If he is the “brains”, she is “the heart and spirit” of SoulBrothers Marketing team. Maria is the one that “injects life” in any spa concept by merging creativity with the adaptability needed for creating exceptional spa brands. She strongly believes in the enormous potential this industry has in bettering people’s hectic lifestyles and bad habits. And that is why every spa project is a personal challenge: a challenge to create its unique story and brand personality that resonates with its customers’ inner needs and wins their hearts. Truth be told, any spa brand Soulhouse & SoulBrothers create gives her meaning and satisfaction that, maybe, she can have a teeny contribution in helping people feel better about themselves.
Maria-Luiza Serabian – Creative Director SB
When Marius opens his mouth and speaks about what he’s doing, you don’t need more than a few seconds to realize that he is absolutely passionate about it. As an Art Director and graphic designer, Marius has been doing advertising campaigns for the last 15 years, proving his creative adaptability and flexibility for any kind of industry. He has a vast and complex portfolio, full of national and international campaigns, some of which have also been awarded at International Advertising Festivals (we name only a few: Gold Ad’Or, Golden Apple etc.). He is an unconventional person that somehow always succeeds in breaking the ice and approaching consumers in a very original way, offering them a unique experience with any kind of brand. He manages that because Marius always goes beyond the first impression, digging deeper into human nature’s needs and aspirations, mingling efficient business solutions with strategic communication tactics that make your brand both memorable and meaningful in people’s lives.
Marius Pellegrini – Marketing advisor
Irina is the Business & Finance Strategist of Soul. She challenges the soundness of the business models and the attractiveness of the investments. She has an MBA from Thunderbird, Global School of Management in the USA. In her career as International Strategy Consultant she has advised a wealth of investors and companies on market entry strategies and business planning. She was the co-founder and Managing Partner of Byron Associates, a boutique management consultancy in Romania advising from start-ups to multinationals. Some of the projects Irina successfully led in the Romanian market are the market entry strategy for Buddha Attitude Spa & Lifestyle and the Program Management for the acquisition and integration of two key players in the logistics market. She has a broad experience across industries and business areas. She has worked with clients across the globe, leading multi-cultural teams. She currently lives in Argentina. She brings a fresh perspective to the Soul projects and represents us in South America. She is a yoga fanatic and has practiced with masters all over the world.
Irina Stanciu – B&F Strategist
Serban is passionate about design and contemporary creations and has obtained his architectural diploma from the prestigious Karlsruhe Institute of Technology (Germany).
Serban has a vast International experience gained as an active member at several prestigious architectural agencies in Germany, France (Ateliers Jean Nouvel), and Romania. Working on several high profile International projects has helped him adopt a global perspective on design and an architectural style unique to him. Now, he runs his own agency in Bucharest that is a well-known player for the high quality and efficiency of its services.
In his opinion, the master planner must foresee the needs of a society to allow the project to live many lives and remain timeless. He invests a lot of passion and seriousness into constantly guiding his clients to a sound solution and out of the labyrinth of obstacles (may it be technical, commercial, bureaucratic or other types). Serban’ s approach to architecture is holistic and pure, yet he seeks to ensure the quality and perfection of even the smallest detail.
Today, his agency is active in Europe and the Middle East, working not only on spa and hotel projects, but also on high density housing, private residences, concept stores and offices. The strategic partnership between Soul Spa Concepts and Serban grows stronger with every project as they have been collaborating together on a range of International spa projects.
Serban Patrulius – Partner for Architecture and Interior Design
Over the past 35 years, Oliver has gained invaluable experience in all aspects of the property and construction industry Internationally. From advising clients, both corporate and private to total project management, fast track builds and supervison using the latest management software solutions. This enables Oliver and the Client to access the ongoing build project at all times either from a distance and also with on site presence ensuring the project management is on track, budgets are controlled and snag lists kept to a minimum.
Oliver is the lead Project Supervisor liaising between the Spa Consultants and their concept & design together with the contractors building the project. Respectful that specifications are met and built to the design therefore assuring the client and consultant that each step is as specified and ownership of works is correct.
Oliver Harper – Project Supervisor
Dr Isabella is a medical doctor and health mentor, who specialises in root cause analysis and elimination for long term benefit, instead of merely dispensing quick-fix pharmaceuticals for symptomatic relief.
“It doesn’t matter what you call your disease. The label your doctor gives you is meaningless. What matters is what caused it.”
By optimising the body’s biochemistry, reducing toxin load and eliminating the pathogen soup inside us, Dr. Isabella is focused on sustainable wellness and real health transformation.
She has helped thousands of people reclaim their vitality and recover their mood, sleep, digestion, memory, sex life (or shall we write libido), skin, and all over health and fitness.
Dr Isabella sees our body as the most intelligent, complex system on earth, which can miraculously protect, repair and regenerate, given we replace the missing elements and eliminate toxins and pathogens.
She believes in educating and empowering her patients to be able to take control of their health.
She offers patients a customised blend of evidence-based medicine with targeted supplementation, nutritional counselling, relaxation techniques and bodywork, and helps you to achieve true health.
- Dr. Isabella is residency trained and German Board certified in Family Medicine (2000)
- Naturopathic Medicine (2002)
- American Board certified in Anti Aging and Regenerative Medicine (2011).
- She has broadened her medical education in Cosmetic Dermatology (2004);
• Interactive Endocrinology; Interventional Age Management, Weight Management, Aesthetic and Regenerative Medicine (2010).
Dr. Isabella Tausz – Advisory Doctor
Dr John Brazier ( founder of the KORE system) The KORE system uses a unique mixture of hands-on Western & Eastern medical diagnostic skills to be able to personalise therapies to clients needs ensuring that therapies are effective and have an immediate impact on the bodies recovery and power.
KORE therapy first focuses on the musculo-skeletal balance, allowing free & easy blood flow, encouraging correct organ function, energy flow and improved neurological function throughout the body and brain.
For the past 30 years John has studied with masters all over the world, and believes ‘real’ successful holistic medicine is based on being able to diagnose & treat on all levels of the mind & body.
John is an expert of functional medicine and its effects on your organs, emotions and illness’s, an honouree Doctor of Traditional Chinese medicine, an Oriental medicine practitioner (Thai & Japanese) and a specialist in Western Musculo-Skeletal systems.
He has enhanced his physical medicine modalities by training in psychology and personal development.
His outstanding therapy success around the world with the KORE system, working with chronic conditions and pain where others have failed, along with his wealth of clinical, athletic and corporate experience has placed him firmly as one of the worlds leading health practitioners, recognised award winning training provider, event speaker and health & well-being advisor.
Dr John Brazier – Training Advisor
For owners & operators:
A concept + design that reflects the market and answers local demand, we push a flexible design, ensuring functionality for today and adaptability for the tomorrow.
Assists the design process; maximizes the spa experience, and optimizes operational efficiency. The refinement of lighting schemes, M&E provision; finishes; accommodation of specialist equipment etc..
For owners & operators:
Soul spa propose a short list of spa product brands that best represents the property’s market position & spa concept.
For owners & operators:
Prepares the spa for operation: equipment & SOE schedules; operating concept; budgets; operating standards; operating manuals; staff structure & rota’s; job descriptions; recruitment & selection; service & treatment menus; spa programmes; pre-opening marketing; retail concept; guest information & promotional items; IT solutions.
Ensures specific professional training of the new spa team commencing with the induction of the Spa Manager, followed by the Spa Team, according to tailored standards.
Refines all operating standards during the formative weeks of operation.
Opening plan. A new spa must create immediate impact and demonstrate the unique values of the spa facility. Exceeding guest expectations is essential Soul spa can help with campaign planning creating the bUZZ + bLURR.
Soul spa considers each individual spa to be a partner, as opposed to the traditional concept of a spa operator. The difference is one that translates into exceptional added value. We become accountable, integrating your ultimate goals and long-term success into our own primary objectives, thus promising a mutually advantageous joint venture.
A hierarchy of ideas and skills are passed down from the highest levels of management to individual spa partners and every level of our operations. Years of experience and a wealth of knowledge have perfected our training methods to produce an unrivalled level of service, professionalism and skill which we incorporate into the day-to-day operations of each of our spas.
Rythms House Spa
Every culture assigns its own meaning to water.
Water promises health and beauty along with the eternal fountain of youth. Water is a source and symbol for life for the rythms house.
The rythms house spa is a totally new Spa experience fusing east and west bathing traditions what’s old has become the new attitude, with a focus on “oneness with nature”.
The elements of sight, sound, smell, humidity and wind lead to a cool, efficient purifying experience.
Soul spa brand it’s deep soul … chilled and charged, it’s daring, it’s about the doing, it’s about the dream.
Designed to be both a hub of excitement and an oasis of relaxation, soul spa encourages guests to indulge in the featured state-of-the-art spa services and trendy food and beverage experiences. Each moment spent in a Soul spa will stimulate your buzz, revitalise your bubbles and re-connect the body + soul.
Offereing pilates and wellness set ups
Offering ready to roll pilates & wellness studios from layout and design for pilates , yoga, tai chi & meditation in a multifinctional space.
Offering training expertise and full staff set up as an option with qualified trainers from around the world .
Overall spa design concept
“A fusion of spa ambiance art and design”
The spa design is passionate design set against vivid colors, playful scents, imaginative sounds, and energizing lights, it’s dramatic and daring, and it’s set to play with your senses and touch your soul.
The intention was to create a piece of traditional Japanese design wrapped up with a contemporary twist using lightness as the core. The oak wood retail display, textured iron worked into a structured reception desk, warm stone floors, and airy delicate sculpted chandeliers embrace this space. The immense cherry blossom artwork symbolises the nature of life.
The wet area:
A dramatic, theatrical effect takes you on a unique personal journey. The woodwork has been inspired by the Japanese traditional kumiko, a celebration of different weaving techniques, and the weave is present throughout the entire design, created to leave you cocooned in comfort. The strong colour combination of red and black evokes passion and energy. The symbolic Japanese cherry blossom artwork is striking and stunning off set against the woodwork and black slate walls.
The Treatment spaces
The design reflexes the desire to create hidden hideaway gems with unique Japanese accent colors of red, blue, violet, green, gold, black, and pink. The moment you enter this space, you feel you are absorbed into the ambiance, swallowed up into the cocooning effect of the wood weave. The heated stone floor and delicate silk fabrics add to this intimate space. The room is uncluttered leaving you free to leave your thoughts for a moment.
1,500 sqm meters of Spa and fitness bliss in the heart of Bangkok. Responsible for all pre opening-to-opening activities, took on the position of General Manager
Concept – Embracing its mythical definition as the “fifth level of heaven”.
Worked with design consultants to create a true Thai spa concept. Responsible for all pre opening activities and carried on as General Manager.
Concept – A superior total wellness and relaxation center that skillfully combines the timeless wisdom of Thailand’s healing arts with the very best of contemporary spa treatments.
Conceptualised the renovation of the bathhouse Sydney into a more modern dimension. Project is on going and will open this year.
Concept – To create a contemporary bath house where people can receive the ultimate in Korean bathing experiences.
Acted as wellness consultant in the creation of the project. Worked with the hotel and design team, responsible for the pre opening on to opening activities.
Concept – The Marquis Thermal Spa & Fitness Club, designed to be, the most amazing hotel health facility in Asia Complete Korean spa, fitness centre, squash, golf, scuba diving chamber and climbing wall.
Project secured with spa resources consulting. Responsible for all design elements working hand in hand with designers.
Concept – To create a spa in a resort that was action-packed & laid-back, for family fun with something for everyone. To offer the perfect family escape.
Project secured with spa resources consulting. Responsible for all design elements.
Concept – To create a contemporary Asian Fused spa + wellness facility.
In 2006 created the buddha-bar spa concept with Raymond Visan, liaised with investors, designers from Paris & created the first buddha-bar spa.
Concept – To create a temple of colour & fantasy.
All the roots of the buddha- bar spa evolved from Evian, France.
Designed & worked with Senegalese architect’s and Paris designers to create this African inspired spa. The Buddhattiude spa sits next to the Radisson Blu Hotel.
Concept – African / Asian fusion contemporary spa
The most amazing spa and wellness design, Worked with Designers Jesper Godsk, creative partner LW Design Group and Pia Sen, associate LW Design Group.
Concept – To create the most vibrating fashionable spa.
Worked with Doha design team to create this one off Arabian spa experience.
Concept – A journey to tranquility, pleasure, luxury and the ultimate commitment to life. An unforgettable Arabian experience and a century old tradition of body care, combined with the latest technology &professional service.
Soul Pilates is a Pilate’s hub where clients have the opportunities to learn, grow (spiritually, mentally, physically and intellectually) in a safe, enthusiastic, respectful, educated and honest environment so that we can all enjoy a healthier and more balanced life.
Effective practice of Pilate’s exercises requires:
Helen leads the team of balanced body qualified instructors, teaching both mat + reformer classes based on the original exercises of Joseph Pilates.
SQM 1000 SQM
Responsible for a branding concept to roll though into all Time properties worldwide
Soul Spa concepts has taken the project from architectural to interior design
Soul Spa will then roll into complete operations and set up.
Concept Rhythms spa
A unique wellness facility, small but perfectly formed inspired by nature
Simple – uncomplicated elegance – with an eclectic twist-
At one with nature, reflecting the earths energy going back to our roots with upbeat and down beat time, to release your stress, and embrace a more healthy lifestyle
Uniting water cleansing experiences from around the world integrating traditional Hamman, with bathing rituals in a unique natural setting
The fitness facility using the latest functional training systems plus Reformer Pilates and Ariel yoga.
Website : www.timehotels.ae
Soul spa partner architects and interior designers Patrulius si Asociatii S.R.L.
La Rose de sables hamman and beauty studio.
Sqm 800 SQM
Resonsible for the creation of concept, architectural and space planning onto full interior design package rolling into full pre opening operations
To create a unique and luxurious new spa offering for Doha set in a natural cocooning clean uncluttered modern design
A social hamman space where local ladies can spend time together In a private luxurious setting
Combining an authentic Moroccan Hammam, with bathing and scrubbing rituals
Soul spa partner architects and interior designers Patrulius si Asociatii S.R.L.
SoulBrothers is Soul Spa Concepts’ little brother. That team that brings the Marketing support into the game or better said the one that holds the key answer to the question “I have a ready-to-go spa, what’s next?” Simply put, we give you a piece of brotherly advice on the best communication tactics you can use to bring to life and create a unique personality and a priceless voice for your spa brand. Then, we’ll passionately embark with you on the challenging adventure of minimizing the illusory gap between your spa brand and its potential customers. And this process is not an easy one, brother. It implies an extensive market research, a profound and humane knowledge of your target’s inner wishes, hopes and aspirations, but most of all an extremely creative and innovative approach when it comes to communicating, interacting and engaging with your target.
Website : www.soulbrothers.eu
Soul spa concepts offering concept design + ongoing spa management solutions for boutique hotels & independent spa + wellness facilities.
We deliver iconic commercially sound wellness facilities that are intelligently researched, sustainable, and just keep on moving with time “effortless effort”
We’re savvy – We are up-to-date, original and SOSPARATIONAL
We’re sound – We are frank, detailed, discrete and honest
We’re sharp – We love ideas and concepts that make people buzz
We’re soulful – We are passionate, playful and a group of highly motivated industry professionals
You can contact us via mail or phone. We are always happy to chat and help you in any way we can.
+ 33(0) 608 22 11 61
1301, 1, ROUTE DES VIGNERES, 84250, LE THOR, FRANCE
Middle East Office
Spa Development & Operations Director
+971 50 658 9430
Level 14, Boulevard Plaza Tower1, Sheikh Mohammed Bin Rashid Boulevard Downtown Dubai, P.O Box 334036, Dubai, United Arab Emirates